NCCFN for BSC Young BoysIdentity 2022
“Young Things – No Thing is Forever” is the first collaboration between the fashion collective NCCFN and the soccer club BSC Young Boys. The collaboration came about after a fault in production of their home kit 22/23, which resulted in thousands of unusable jerseys. NCCFN deconstructed and up-cycled these garments into a new collection of around 30 different products. Bonsma&Reist are responsible for the identity and art direction of the project, including a monogram that was used as a print pattern in the collection. All garments were fabricated in the Canton of Bern.
The collection was a great success, raising awareness of the problem of overproduction in the fashion and sports industry. The collection is now sold out.
All photos by NCCFN