P-Pants, Feminist Alpine Club

Design of a pseudo-brand and art direction of a fake advertising-campaign for the “P-Pants”, a sports pants prototype tailored to the needs of women on the mountain. For the exhibition "City of Zurich Art Grant 2023" at Helmhaus Zurich, the series of five F4 posters is installed as a staged billboard-wall in the exhibition and simulates the commercial communication of the brand to the (art-)public.

The logo/sticker "FAC" – also specifically made for the occasion – introduces to the Feminist Alpine Club as the umbrella organization and was distributed during the opening event.

A project by Martina-Sofie Wildberger.

Exhibition view Helmhaus Zürich © Zoe Tempest