mrh architektur
As a new generation took over the leadership of the architectural office Matti Ragaz Hitz, the desire emerged to carry the name into a new era – and to make this transition visible through design. Over the decades, the firm had developed a diverse and sometimes inconsistent visual language. The rebranding was an opportunity to completely overhaul all visual elements and create a unified, contemporary identity.
The abbreviation mrh – long in use and well-established – became the new brand: mrh architektur. By moving away from the founders' names, the brand opens itself to future perspectives, new ideas, and evolving teams.
At the center of the new visual identity is the typographic monogram mrh. The three letters naturally create a distinctive rhythm, which has been further refined through custom typographic adjustments: stroke widths and open counters have been precisely aligned to the same width.
The result is a bold, confident wordmark with a clear presence. Three short accent strokes at cap height echo the rhythm of the logo and serve as a striking design element throughout the entire identity. They are used in a variety of applications, enhancing the brand’s recognizability.
Mailing announcing the new name
The rebranding spans all touchpoints – from business cards and presentation templates to documentation and interior signage. A consistent and refined design language now reflects the professionalism and clarity of mrh architektur – an identity built to grow with the future.
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