Kunstmuseum Thun Identity

Identity 2015
Corporate Design and campaign with various printed matter and digital applications for Kunstmuseum Thun.

The new identity must both represent the two institutions, the Kunstmuseum Thun and the Thun Panorama: The starting point for the concept is the geographical location of both buildings, which are separated by the river Aare and face each other. The resulting modular system consisting of three logo elements makes it possible to find playful and individual solutions for a wide range of applications/formats and ensures clear recognition across all communication channels.


Kunstmuseum Thun in the former Grand Hotel Thunerhof

Thun Panorama (Foto C. Helmle)

Logotype derivation

Dimensions of the basic modules

Responsive behaviour

Exhibition view


Handout A4

Printed matter

Exhibition poster

Biannual magazine

Window lettering

Paper bag proposals

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