Kunstmuseum Thun Identity
Identity 2015
Corporate Design and campaign with various printed matter and digital applications for Kunstmuseum Thun.
The new identity must both represent the two institutions, the Kunstmuseum Thun and the Thun Panorama: The starting point for the concept is the geographical location of both buildings, which are separated by the river Aare and face each other. The resulting modular system consisting of three logo elements makes it possible to find playful and individual solutions for a wide range of applications/formats and ensures clear recognition across all communication channels.
The new identity must both represent the two institutions, the Kunstmuseum Thun and the Thun Panorama: The starting point for the concept is the geographical location of both buildings, which are separated by the river Aare and face each other. The resulting modular system consisting of three logo elements makes it possible to find playful and individual solutions for a wide range of applications/formats and ensures clear recognition across all communication channels.
Kunstmuseum Thun in the former Grand Hotel Thunerhof
Thun Panorama (Foto C. Helmle)
Logotype derivation
Dimensions of the basic modules
Responsive behaviour
Exhibition view
Wayfinding
Handout A4
Printed matter
Exhibition poster
Biannual magazine
Window lettering
Paper bag proposals
- Client
- Year
- Category
- Typeface
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