The website is a departure from apps such as Tik-Tok, YouTube shorts and Instagram Reel, which have fundamentally changed the way video content is consumed in recent years. The visual language and simple, intuitive navigation make use of this “learned” way of interacting. You can scroll through all of Pfleiderer's work in a similar way. As an added extra, it is possible to switch between a single or split view and thus get to know the works in different ways (immersive or analytical).