Cultural Heritage Network Switzerland
The Swiss Cultural Heritage Network raises public interest in Switzerland’s cultural heritage and represents the concerns of cultural heritage preservation in the political arena. With the name change, Bonsma & Reist was commissioned to develop a new visual identity and online presence for the organization.
The new logo visualizes the three central concepts of the name: network, cultural heritage and Switzerland. The underlying grid of 3 × 3 circles symbolizes the thematic diversity of cultural heritage, while the nodes represent the connecting element. The circular shape serves as an image container in the applications, and the pattern can be seamlessly expanded and animated.
The Univers and Genath fonts already in use have been retained, with their relationship and use more clearly defined.
The redesign conveys the strategic shift from information center to network and improves the overall visibility of the Swiss Cultural Heritage Network.
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