Cantonale Berne Jura 2022Identity 2022
The Cantonale Berne Jura is an association of currently eleven art institutions that present in a joint annual exhibition an overview of work from the cantons of Berne and Jura. Since 2013, we have been responsible for the visual identity, with the centered "C" as the identifying and permanent element. Every year we create a new visual appearance around the constant "C", that is displayed in a poster campaign and various printed and digital matters.
For this year's edition we were inspired by the amount of the newly participating eleven institutions ( latest member "Museum Franz Gertsch") and filled the space with eleven C's each. The C's behave responsively to the format. Depending on the ratio, the perspective of the individual C's changes. The animated version illustrates the mobility of the subject in a dynamic way. For the F4 poster, the A2 program and the digital applications of the key visual, an individual color combination is applied in each case.